Campaign Manager

Challenge

Trafilea manages more than $30M in quarterly ad spend across Meta, TikTok, and YouTube, for several D2C brands and dozens of audience segments. Coordinating that volume required the acquisition, creative, and retention teams to constantly consult the data team to make decisions — creating friction, delays, and inconsistent criteria across campaigns.

Solution

Promtior developed a conversational AI interface with an agent-based architecture, designed to act as a virtual Campaign Manager. Integrated with Trafilea's data lake, it processes marketing data, generates reports and insights in real time, and assists decision-making to optimize campaigns across multiple platforms. As a result, Trafilea tripled the number of campaigns it manages, significantly increasing its operational capacity and revenue growth.

Added value

The solution turns the marketing team into its own data analyst — making decisions on campaigns, audiences, and budget in real time, with no technical intermediation.